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Whitney Chiu brings a diverse business background to her passion for serving her community. Currently the COO at Lusso Brands, she previously co-founded Joone Creative and held senior positions at Shutterfly and Bain & Company after graduating with honors from the Tuck School of Business. Whitney’s love for reading, creativity, and outdoor adventures finds a perfect balance in her adopted hometown of Santa Barbara, where she resides with her family. With a blend of business acumen and vibrant energy, she's dedicated to uplifting communities and nurturing wellness.